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Social Media Master - English
Introduction
Chapter 1 - What you need to know before setting up a social media account for your business (9:36)
Chapter 2 - Which social networks should you use? A guide to Facebook, Instagram, LinkedIn and YouTube (11:31)
Extra Resources: Social Media Decalogue and Glossary
First steps
Chapter 3 - Opening a business page: what to do (11:58)
Chapter 4 - Information, contacts, shop: all you need to be noticed on the web (9:46)
Copy and Visual for your post
Chapter 5 - Sharing contents on your social media pages: how to make a post. Useful tips for writing effective social media copy (9:35)
Chapter 6 - Creating the graphics for your posts: two types of software that can help you, plus some useful tips (8:17)
Posting, planning and advertising
Chapter 7 - Scheduling and publishing a post. When and how to do it (7:35)
Chapter 8 - Social media editorial plan: what is it? (9:46)
Chapter 9 - Sponsored posts: how to advertise content on social media (10:40)
Extra Resources: Editorial plan, Social Report, Social Media Manager calendar
Chapter 9 - Sponsored posts: how to advertise content on social media
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